Created in 2007 by Véronique Azaïs-Braesco, VAB-nutrition is a consultancy and service company dedicated to food and food-related industries. It supports its clients in (re)shaping their position in the health and nutrition area, developing added-value products and creating distinctive communications.
In the past few years, consumers have been paying more attention to the nutritional quality of their food, and this has boosted the industry, which realises today all the stakes of the communication about the health benefits of their products.
Faced with a continually expanding offer, it has become essential today to convince of the scientific truth of the promises made. This necessity meets not only the requirements of the increasingly demanding consumers, but also the obligations set in place by the authorities, for example through the European regulation on nutrition and health claims.