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Context
- Created by Véronique Azaïs Braesco, V.A.B-nutrition is a consultancy and service company which aims to accompany and add value and innovation to your nutrition and health products
- It puts its scientific competences to good use to enable managers of food, food supplements, and related companies to elaborate and implement efficient strategies to create added value.
- In the past few years, consumers have been paying more attention to the nutritional quality of their food, and this has boosted the industry, which realise today all the stakes of communication about the health benefits of their products.
- Faced with a continually expanding offer, it has become essential today to convince consumers of the scientific truth of the promises made. This necessity meets not only the requirements of the increasingly demanding consumers, but also the obligations set in place by the authorities, for example through the European regulations on nutrition and health claims.
- At the same time, it is important for the industry to improve its offer and practices to fit in with voluntarist Public Health approaches and to ensure a lasting place in the field of nutrition and health.
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